Senior Graphic Designer (55253)
Job Description
Graphic Designer
Our leading FMCG manufacturing client is looking for a senior graphic designer to lead and guide design projects across multiple brands and retail channels, working collaboratively with key stakeholders in sales and design. The role involves managing design processes, ensuring projects are delivered on time, on brand, and on brief, while maintaining high creative standards.
The incumbent will occasionally lead or mentor other designers on a project or brief basis, manage their own and team workloads, and contribute to pitches and proposals.
This role requires interpreting client brand strategies and translating them into innovative, functional, and visually compelling Point of Purchase design solutions that support business growth and position the company as a total print communication provider.
Key Duties and Responsibilities
1. Vision and Direction
- Define and communicate the overall creative vision for graphic and 3D design projects.
- Ensure all designs align with brand identity, project objectives, and timelines.
- Provide creative inspiration and conceptual direction to project teams.
2. Team Leadership
- Lead, mentor, and guide designers to achieve project goals.
- Manage team workload and deadlines efficiently.
- Foster a collaborative, creative, and supportive work environment.
3. Concept Development
- Develop cost-effective and production-friendly design concepts that meet and exceed client briefs.
- Demonstrate strong 3D design capabilities and adaptability across projects.
- Present concepts and designs to sales teams for feedback and approval.
4. Project Management and Reviews
- Oversee the design process from concept to final approval.
- Conduct design reviews at key stages for feedback and refinement.
- Work with traffic and production teams to ensure delivery on time, within budget, and to quality standards.
5. Communication
- Liaise directly with sales and internal teams to understand objectives and requirements.
- Present design ideas clearly, ensuring alignment with project vision.
6. Quality Control
- Uphold high standards of design quality and consistency.
- Review, approve, and rationalize all design outputs before presentation.
7. Innovation and Trend Awareness
- Stay informed on design trends, materials, and technology.
- Integrate fresh and innovative ideas into creative processes.
8. Brand Strategy Alignment
- Ensure all design work reflects brand identity and strategic objectives.
- Maintain consistency in style, tone, and design elements across all platforms.
9. Cross-Department Collaboration
- Partner with structural design, DTP, estimating, production, and sales teams to develop cohesive and feasible design concepts.
- Collaborate closely with creative management to ensure alignment and execution excellence.
10. Problem Solving
- Address design and production challenges with creative, functional, and practical solutions.
Key Performance Indicators
- Quality and creativity of design output
- On-time delivery of projects and pitches
- Consistency and attention to detail across all deliverables
- Reliability, attendance, and adherence to deadlines
- Compliance with workflow systems and processes
- Effective communication and collaboration across teams
- Leadership and conflict resolution capability
- Mentorship and development of junior designers
- Research, innovation, and contribution to new product ideas
- Support to internal teams and clients
Required Competencies
Qualifications:
- Tertiary qualification in Graphic Design, Art, Architecture, or a related field (certificate, diploma, or degree).
- Minimum of 5 years’ relevant industry experience in retail or point-of-purchase design.
Technical Skills:
- Strong understanding of print materials, techniques, and production artwork setup.
- Proficiency in sketching, layout presentation, and verbal communication.
- Knowledge of POP design and marketing principles.
Behavioural Attributes:
- Self-motivated with minimal supervision required.
- Able to perform under pressure while maintaining quality standards.
- Honest, ethical, and detail-oriented.
- Positive attitude and proactive problem-solver.
- Strong leadership, communication, and teamwork abilities.
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